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1 two-tie rate of exchange
1) Экономика: двойной курс2) Политика: двойной курс валютыУниверсальный англо-русский словарь > two-tie rate of exchange
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2 two-tie rate of exchange
Politics english-russian dictionary > two-tie rate of exchange
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3 rate
1. n1) темп; уровень; показатель2) норма; размер•to accelerate / to speed up rates of growth — ускорять темпы роста
to harmonize VAT rates — согласовывать величину налога на добавленную стоимость / НДС
to improve the literacy rate — повышать процент грамотного населения / степень грамотности
- accounting exchange rateto raise at a rapid rate — расти / повышаться быстрым темпом
- activity rate
- activity rates
- annual growth rate
- annual rate of increase
- at a much slower rate
- at an easy rate
- at an even greater rate
- at prevailing rates of exchange
- at the black market rate
- at the official exchange rate
- at too low rate
- average annual rate
- average rate of profit
- bank lending rate
- bank lending rates
- bank rate
- bank rates
- basic rate
- birth rate
- black-market rate
- building societies' mortgage rates
- child mortality rate
- closing currency rates
- commercial interest rate
- commission rate
- common table of rates
- comparable rate of increase
- contribution rates
- crime rate
- currency exchange rate
- current rate
- cut in interests rates
- death rate
- decrease in the inflation rate
- discount rate
- divorce rate
- dollar rate
- economic growth rate
- effective exchange rate
- effective interest rate
- exchange rate between the dollar and the yen
- exchange rate
- fall in the exchange rate
- fixed exchange rate
- flexible exchange rate
- flexible rate
- floating rates of exchange
- floating rates
- fluctuations of currency exchange rate
- foreign exchange rates
- freight rates
- general rate
- growth rate
- high rate
- high tax rates
- household rate
- huge discrepancy in exchange rates
- illiteracy rate
- industrial growth rates
- infant mortality rate
- inflation rate
- interest rate
- interest rates are at an all-time high
- key discount rate
- lending rate
- lending rates
- literacy rate
- long-term rate of interest
- low rate
- mean annual rate
- mortality rate
- official rate of pay
- official rate
- operational exchange rate
- overall growth rate
- pay rate
- piecework rate
- population growth rate
- priority growth rates
- production rate
- profit rate
- rate of consumption
- rate of domestic capital formation
- rate of economic development
- rate of economic growth
- rate of exchange
- rate of growth
- rate of industrialization
- rate of inflation
- rate of interest
- rate of killing
- rate of population growth
- rate of profit
- rate of return
- rate of surplus value
- rate of unemployment
- rate of work
- rates of assessment
- rates of increase in the national income
- rates of increase of the national income
- record abstention rate
- recruitment rate
- reduction in interest rates
- reliability rate
- rise in interest rates
- rise in lending rates
- rise in the inflation rate to 3.5 per cent
- rising unemployment rate
- short-term rate of interest
- soaring inflation rate
- stable rate of exchange
- stable rates of growth
- steady exchange rate of the pound
- sterling rate
- survival rate
- target rate
- tariff rate
- time rate
- top marginal tax rate
- total rate
- two-tie rate of exchange
- unemployment rate
- value-added tax rates
- VAT rates
- wage rate s
- world market rates
- yen-dollar rate 2. vоценивать; исчислять; определять; измерять; устанавливать -
4 exchange rate
банк., бірж. валютний курс; обмінний курс; обмінний курс валюти; курс валюти; курс обміну; біржовий курсціна (price) на певний час, за якою обмінюють грошову одиницю однієї країни на грошову одиницю іншої країни; ♦ існують дві системи встановлення валютного курсу: 1) система фіксованого валютного курсу (fixed exchange rate system), згідно з яким уряд встановлює ціну своєї валюти відповідно до рівня іншої валюти; 2) система плаваючого валютного курсу (floating exchange rate system), який постійно коливається на міжнародному валютному ринку відповідно до купівлі та продажу валюти на даний час═════════■═════════central exchange rate центральний валютний курс; clearing exchange rate розрахунковий валютний курс; closing exchange rate валютний курс у період закриття біржі; current exchange rate валютний курс дня • поточний валютний курс; double exchange rate подвійний валютний курс; effective exchange rate ефективний валютний курс; equilibrium exchange rate валютний курс рівноваги; fair exchange rate задовільний валютний курс • сприятливий валютний курс; favourable exchange rate сприятливий валютний курс; fixed exchange rate фіксований валютний курс; flexible exchange rate гнучкий валютний курс; floating exchange rate плаваючий валютний курс; fluctuating exchange rate валютний курс, який коливається • нестійкий валютний курс • хиткий валютний курс; forced exchange rate примусовий валютний курс; foreign exchange rate валютний курс; forward exchange rate валютний курс за угодою на строк; free exchange rate коливкий валютний курс • хиткий валютний курс; high exchange rate високий курс валюти • високий обмінний курс; low exchange rate низький курс валюти • низький обмінний курс; multiple exchange rates множинні валютні курси; official exchange rate офіційний валютний курс; opening exchange rate валютний курс у період відкриття біржі; par exchange rate валютний паритет; pegged exchange rate штучно підтримуваний валютний курс • валютний курс, прив'язаний до іншої валюти; real exchange rate реальний валютний курс; stable exchange rate стійкий валютний курс; steady exchange rate стійкий валютний курс; two-tie exchange rate подвійний валютний курс; variable exchange rate валютний курс, який коливається • нестійкий валютний курс═════════□═════════to alter the exchange rate змінювати/змінити валютний курс; to change the exchange rate змінювати/змінити валютний курс; to fix the exchange rate закріплювати/закріпити валютний курс; to increase the exchange rate збільшувати/збільшити валютний курс; to lower the exchange rate зменшувати/зменшити валютний курсexchange rate:: rate of exchange:: foreign exchange rate:: foreign currency exchange rate▹▹ devaluation* * *валютний курс; обмінний курс -
5 line
I1) линияа) одномерный геометрический объект; прямая; криваяв) линия связи; канал связи; линия передачи; канал передачи3) строка4) провод; шина5) спектральная линия; линия поглощения; линия испускания6) соединение (напр. телефонное)7) контур; очертание8) штрих || штриховой9) линейка ( нотного стана)10) партия; серия11) конвейер; поточная линия12) очередь•line in — вход сигнала с линии (напр. от радиоприёмника)
- lines of forceline out — выход сигнала на линию (напр. на внешний усилитель)
- line of graph
- line of position
- line of sight
- lines per inch
- lines per minute
- absorption line
- access line
- aclinic line
- acoustic delay line
- acoustic transmission line
- active line
- active acoustoelectric delay line
- address line
- addressing line
- aerial line
- agonic line
- analog line
- analog delay line
- antiferromagnetic-resonance line
- anti-Stokes line
- artificial delay line
- ascender line
- assembly line
- associated line
- asymmetric digital subscriber line
- available line
- backbone line
- background line
- backward-magnetostatic-wave delay line
- balanced line
- balanced multiphase line
- balanced transmission line
- base line
- beaded transmission line
- bit line
- blank line
- Bloch line
- bridging line
- bucket-brigade delay line
- bulk-magnetostatic-wave delay line
- bus line
- busy line
- bypass line
- cache line
- called line
- calling line
- carrier line
- clean line
- clock line
- closed-loop delay line
- club line
- coaxial line
- coaxial transmission line
- comb line
- command line
- common-talking line
- common-use line
- communication line
- concentric line
- conductor line
- control line
- coplanar transmission line
- coupled transmission lines
- course line
- credit line
- cryogenic delay line
- current line
- current-flow line
- customer line
- D-line
- date line
- data line
- datum line
- dedicated line
- dee line
- descender line
- delay line
- DEW line
- dial-up line
- diffraction delay line
- digital line
- digital delay line
- digital subscriber line
- direct line
- direction line
- dirty line
- disengaged line
- disk delay line
- dislocation line
- dispersive SAW delay line
- dispersive transmission line
- display line
- dissipation line
- dissipationless line
- distant early-warning line
- distributed-constant line
- Doppler-broadened line
- drive line
- dual-use line
- duplex artificial line
- dynamic-load line
- E-lines
- echo delay line
- edit line
- electric lines of force
- electric delay line
- electric field lines
- electric flux lines
- electroacoustic delay line
- electromagnetic delay line
- electronically variable delay line
- emission line
- empty line
- engaged line
- entry line
- equipotential line
- equivalent periodic line
- exchange line
- exciting line
- exclusive line
- exclusive exchange line
- exponential transmission line
- feed line
- feedforward delay line
- ferrimagnetic-resonance line
- ferrite delay line
- ferrite-dielectric transmission line
- ferromagnetic-resonance line
- fiber delay line
- fiber-optic delay line
- field line
- flat line
- flux line
- flyback line
- folded delay line
- forbidden line
- foreign exchange line
- forward magnetostatic-wave delay line
- Fraunhofer lines
- frozen field line
- G-line
- generation line
- ghost lines
- global data line
- Goubau line
- grating delay line
- grid line
- guide line
- Guillemin line
- H-lines
- half-wave transmission line
- heavy line
- helical delay line
- helix transmission line
- hidden line
- high data-rate digital subscriber line
- home line
- horizontal line
- horizontal Bloch line
- horizontal retrieval line
- hot line
- hyperfine line
- idle line
- incoming line
- individual line
- infinite line
- inhibit line
- inhibiting line
- inhomogeneously broadened line
- interdigital line
- interrupt request line
- interswitchboard line
- invalid line
- IRQ line - isocandela line
- isochromatic line
- isoclinic line
- isocost line
- isolux line
- isomagnetic line
- junction line
- Kikuchi lines
- Kossel lines
- ladder line
- laser line
- LD line
- leased line
- Lecher line
- liquid delay line
- liquidus line
- load line
- loaded line
- local line
- localizer on-course line
- locked-in line
- long line
- long-distance line
- long-transmission line
- loran line
- loss-free line
- lossless line
- lossy line
- low-loss line
- luminescence line
- lumped-constant line
- MAD line
- magnetic lines of force
- magnetic-core delay line
- magnetic delay line
- magnetic field lines
- magnetic flux lines
- magnetoacoustic delay line
- magnetoelastic delay line
- magnetostatic delay line
- magnetostrictive delay line
- main line
- matched transmission line
- meander line
- mercury delay line
- metastable Bloch line
- microstrip line
- microstrip transmission line
- microwave acoustic delay line
- microwave relay line
- modified line
- monolithic delay line
- MOS neuristor line
- multiconductor transmission line
- multidrop line
- multilayer delay line
- multiplexed line
- multipoint line
- multistation party line
- multitapped delay line
- narrow-band data line
- Neel line
- neutral line
- new line
- nondispersive delay line
- nonresonant line
- nonspectral line
- nonswitched line - omnibearing line
- one-port delay line
- one-way line
- one-way transmission line
- open-wire transmission line
- operating line
- optical delay line
- optical transmission line
- order-wire line
- orphan line
- oscillating line
- outgoing line
- outward line
- overhead line
- overhead transmission line
- parallel-wire line
- party line
- periodic line
- perpendicular diffraction delay line
- phase equilibrium line
- phase transition line
- phasing line
- piled-up Bloch lines
- point-to-point line
- pole line
- polygonal delay line
- potted line
- power line
- printer line
- private line
- privately leased line
- production line
- propagation line
- pulse-forming line
- punched-through Bloch line
- quantized-flux line
- quarter-wave line
- quarter-wave transmission line
- quartz delay line
- quasi-digital delay line
- radar line of sight
- radial transmission line
- radio line of position
- radio-frequency line
- radio-frequency transmission line
- Raman line
- Ramsey line
- rate adaptive digital subscriber line
- Rayleigh line
- recirculating delay line
- recoil line
- recording line
- reference line
- regression line
- relay line
- repeater line
- resonance line
- resonant line
- retrace line
- return line
- rhumb line
- satellite communications line
- SAW delay line
- scanning line
- scribe line
- sense line
- serial line
- service line
- shared line
- shared service line
- shebang line
- shielded transmission line
- signal line
- single-ended echo line
- single-line digital subscriber line
- single-pair symmetrical digital subscriber line
- single-wire line
- single-wire transmission line
- slip line
- slotted line
- solid line
- solid-state transmission line
- solidus line
- sonic delay line
- space communications line
- spectral line
- spectrum line
- spin delay line
- spiral delay line
- spontaneous line
- spur line
- staff line
- status line
- Stokes line
- strip line
- strip delay line
- strip transmission line
- strobe line
- strong line
- stub-supported line
- subscriber line
- superconducting coaxial delay line
- surface-acoustic-wave delay line
- surface-magnetostatic-wave delay line
- surface-wave delay line
- surface-wave transmission line
- survey line
- switched line
- symmetrical digital subscriber line
- T1 line
- T-1 line
- T1C line
- T-1C line
- T2 line
- T-2 line
- T3 line
- T-3 line
- T4 line
- T-4 line
- tapered transmission line
- tapped delay line
- telegraph line
- terminated line
- terrestrial line
- thin line
- tie line
- time line
- time-delay line
- toll line
- transmission line
- transmission test line
- trend line
- trough line
- trunk line
- twin line
- two-port delay line
- ultrasonic delay line
- unbalanced line
- unconditioned line
- unicursal line
- uniform line
- universal asymmetric digital subscriber line
- unwinding Bloch line
- variable delay line
- vector line
- vertical line
- vertical Bloch line
- vertical return line
- very high data-rate digital subscriber line- W-line- waveguide delay line
- wedge dispersive delay line
- weighted tapped line
- widow line
- word line
- wrap-around delay line
- write line
- x-digital subscriber line II = Ln -
6 line
1) линияа) одномерный геометрический объект; прямая; криваяв) линия связи; канал связи; линия передачи; канал передачи3) строка4) провод; шина5) спектральная линия; линия поглощения; линия испускания6) соединение (напр. телефонное)7) контур; очертание8) штрих || штриховой9) линейка ( нотного стана)10) партия; серия11) конвейер; поточная линия12) очередь•line in — вход сигнала с линии (напр. от радиоприёмника)
- access lineline out — выход сигнала на линию (напр. на внешний усилитель)
- aclinic line
- acoustic delay line
- acoustic transmission line
- active acoustoelectric delay line
- active line
- address line
- addressing line
- aerial line
- agonic line
- analog delay line
- analog line
- antiferromagnetic-resonance line
- anti-Stokes line
- artificial delay line
- ascender line
- assembly line
- associated line
- asymmetric digital subscriber line
- available line
- backbone line
- background line
- backward-magnetostatic-wave delay line
- balanced line
- balanced multiphase line
- balanced transmission line
- base line
- beaded transmission line
- bit line
- blank line
- Bloch line
- bridging line
- bucket-brigade delay line
- bulk-magnetostatic-wave delay line
- bus line
- busy line
- bypass line
- cache line
- called line
- calling line
- carrier line
- clean line
- clock line
- closed-loop delay line
- club line
- coaxial line
- coaxial transmission line
- comb line
- command line
- common-talking line
- common-use line
- communication line
- concentric line
- conductor line
- control line
- coplanar transmission line
- coupled transmission lines
- course line
- credit line
- cryogenic delay line
- current line
- current-flow line
- customer line
- data line
- date line
- datum line
- dedicated line
- dee line
- delay line
- descender line
- DEW line
- dial-up line
- diffraction delay line
- digital delay line
- digital line
- digital subscriber line
- direct line
- direction line
- dirty line
- disengaged line
- disk delay line
- dislocation line
- dispersive SAW delay line
- dispersive transmission line
- display line
- dissipation line
- dissipationless line
- distant early-warning line
- distributed-constant line
- D-line
- Doppler-broadened line
- drive line
- dual-use line
- duplex artificial line
- dynamic-load line
- echo delay line
- edit line
- electric delay line
- electric field lines
- electric flux lines
- electric lines of force
- electroacoustic delay line
- electromagnetic delay line
- electronically variable delay line
- E-lines
- emission line
- empty line
- engaged line
- entry line
- equipotential line
- equivalent periodic line
- exchange line
- exciting line
- exclusive exchange line
- exclusive line
- exponential transmission line
- feed line
- feedforward delay line
- ferrimagnetic-resonance line
- ferrite delay line
- ferrite-dielectric transmission line
- ferromagnetic-resonance line
- fiber delay line
- fiber-optic delay line
- field line
- flat line
- flux line
- flyback line
- folded delay line
- forbidden line
- foreign exchange line
- forward magnetostatic-wave delay line
- Fraunhofer lines
- frozen field line
- G line
- generation line
- ghost lines
- global data line
- Goubau line
- grating delay line
- grid line
- guide line
- Guillemin line
- half-wave transmission line
- heavy line
- helical delay line
- helix transmission line
- hidden line
- high data-rate digital subscriber line
- H-lines
- home line
- horizontal Bloch line
- horizontal line
- horizontal retrieval line
- hot line
- hyperfine line
- idle line
- incoming line
- individual line
- infinite line
- inhibit line
- inhibiting line
- inhomogeneously broadened line
- interdigital line
- interrupt request line
- interswitchboard line
- invalid line
- IRQ line
- ISDN digital subscriber line
- isobathic line
- isocandela line
- isochromatic line
- isoclinic line
- isocost line
- isolux line
- isomagnetic line
- junction line
- Kikuchi lines
- Kossel lines
- ladder line
- laser line
- LD line
- leased line
- Lecher line
- line of code
- line of graph
- line of position
- line of sight
- lines of force
- lines per inch
- lines per minute
- liquid delay line
- liquidus line
- load line
- loaded line
- local line
- localizer on-course line
- locked-in line
- long line
- long-distance line
- long-transmission line
- loran line
- loss-free line
- lossless line
- lossy line
- low-loss line
- luminescence line
- lumped-constant line
- MAD line
- magnetic delay line
- magnetic field lines
- magnetic flux lines
- magnetic lines of force
- magnetic-core delay line
- magnetoacoustic delay line
- magnetoelastic delay line
- magnetostatic delay line
- magnetostrictive delay line
- main line
- matched transmission line
- meander line
- mercury delay line
- metastable Bloch line
- microstrip line
- microstrip transmission line
- microwave acoustic delay line
- microwave relay line
- modified line
- monolithic delay line
- MOS neuristor line
- multiconductor transmission line
- multidrop line
- multilayer delay line
- multiplexed line
- multipoint line
- multistation party line
- multitapped delay line
- narrow-band data line
- Neel line
- neutral line
- new line
- nondispersive delay line
- nonresonant line
- nonspectral line
- nonswitched line
- nonuniform transmission line
- null line
- omnibearing line
- one-port delay line
- one-way line
- one-way transmission line
- open-wire transmission line
- operating line
- optical delay line
- optical transmission line
- order-wire line
- orphan line
- oscillating line
- outgoing line
- outward line
- overhead line
- overhead transmission line
- parallel-wire line
- party line
- periodic line
- perpendicular diffraction delay line
- phase equilibrium line
- phase transition line
- phasing line
- piled-up Bloch lines
- point-to-point line
- pole line
- polygonal delay line
- potted line
- power line
- printer line
- private line
- privately leased line
- production line
- propagation line
- pulse-forming line
- punched-through Bloch line
- quantized-flux line
- quarter-wave line
- quarter-wave transmission line
- quartz delay line
- quasi-digital delay line
- radar line of sight
- radial transmission line
- radio line of position
- radio-frequency line
- radio-frequency transmission line
- Raman line
- Ramsey line
- rate adaptive digital subscriber line
- Rayleigh line
- recirculating delay line
- recoil line
- recording line
- reference line
- regression line
- relay line
- repeater line
- resonance line
- resonant line
- retrace line
- return line
- rhumb line
- satellite communications line
- SAW delay line
- scanning line
- scribe line
- sense line
- serial line
- service line
- shared line
- shared service line
- shebang line
- shielded transmission line
- signal line
- single-ended echo line
- single-line digital subscriber line
- single-pair symmetrical digital subscriber line
- single-wire line
- single-wire transmission line
- slip line
- slotted line
- solid line
- solid-state transmission line
- solidus line
- sonic delay line
- space communications line
- spectral line
- spectrum line
- spin delay line
- spiral delay line
- spontaneous line
- spur line
- staff line
- status line
- Stokes line
- strip delay line
- strip line
- strip transmission line
- strobe line
- strong line
- stub-supported line
- subscriber line
- superconducting coaxial delay line
- surface-acoustic-wave delay line
- surface-magnetostatic-wave delay line
- surface-wave delay line
- surface-wave transmission line
- survey line
- switched line
- symmetrical digital subscriber line
- T1 line
- T-1 line
- T1C line
- T-1C line
- T2 line
- T-2 line
- T3 line
- T-3 line
- T4 line
- T-4 line
- tapered transmission line
- tapped delay line
- telegraph line
- terminated line
- terrestrial line
- thin line
- tie line
- time line
- time-delay line
- toll line
- transmission line
- transmission test line
- trend line
- trough line
- trunk line
- twin line
- two-port delay line
- ultrasonic delay line
- unbalanced line
- unconditioned line
- unicursal line
- uniform line
- universal asymmetric digital subscriber line
- unwinding Bloch line
- variable delay line
- vector line
- vertical Bloch line
- vertical line
- vertical return line
- very high data-rate digital subscriber line
- voice over digital subscriber line
- W line
- waveguide delay line
- wedge dispersive delay line
- weighted tapped line
- widow line
- word line
- wrap-around delay line
- write line
- x digital subscriber lineThe New English-Russian Dictionary of Radio-electronics > line
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7 peg
1 noun(a) (for hat, coat) patère f;∎ figurative a peg to hang an argument on un prétexte de dispute, une excuse pour se disputer(d) (for tent) piquet m(e) (in mountaineering) piton m(f) (in croquet) piquet m(g) (of barrel) fausset m, fosset m∎ she's gone down a peg (or two) in my estimation elle a baissé d'un cran dans mon estime;∎ to bring or to take sb down a peg or two rabattre le caquet à qn, remettre qn à sa place(a) (fasten → gen) attacher; (→ with dowels) cheviller; (insert → stake) enfoncer, planter; (in mountaineering) pitonner;∎ he was pegging the washing on the line il accrochait le linge à la corde avec des pinces;∎ to peg a tent fixer une tente avec des piquets∎ oil was pegged at $20 a barrel le prix du pétrole était fixé à 20 dollars le baril;∎ to peg sth to the rate of inflation indexer qch sur le taux de l'inflation;∎ countries which have pegged their currencies to the euro les pays qui ont indexé leur monnaie sur l'euro;∎ export earnings are pegged to the exchange rate le revenu des exportations varie en fonction du taux de change►► familiar peg leg (wooden leg) jambe f de bois□, pilon□ m; (artificial leg) jambe f artificielle□ ; (person) = personne qui a une jambe de bois ou une jambe artificielle∎ she pegged away at her Latin elle bûchait son latin;∎ we're pegging away at the backlog petit à petit, nous rattrapons notre retard□(fasten down) fixer ou attacher (avec des piquets);∎ he pegged the tarpaulin down il fixa la bâche au sol avec des piquets➲ peg out(a) (hang out → washing) étendre(b) (mark out with pegs) piqueter(c) (in croquet) toucher le piquet final (et se retirer de la partie) -
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
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реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads
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